privacy policy
RIFA Clothing Privacy Policy
PURPOSE OF COLLECTING PERSONAL DATA
RIFA collects and processes personal data for the following purposes:
Analysis and User Profiling
We analyze your interactions with our Platform to generate user profiles, conduct marketing studies, and improve our customer interactions. For example, we may combine information from your registered account with data from purchases made as a guest using the same email. Automatically collected information (e.g., IP and MAC addresses or metadata) may also be linked with information you provide directly through your activity on our Platform or in-store.
Promotional Actions
We use your data to perform promotional actions, such as organizing competitions or sending lists of stored items to your designated email.
Social Media
With your explicit consent, we may share publicly available photographs or pictures on our Platform or social media channels.
Usability and Quality Analysis
We analyze browsing data to understand user interactions with our Platform and improve our services. Occasionally, we conduct quality surveys to gauge customer satisfaction and identify areas for improvement.
LEGAL BASIS FOR PROCESSING YOUR DATA
The legal basis for processing your personal data depends on the specific purpose:
Platform User Registration
Processing your data is necessary to manage your user registration on the Platform. We have a legitimate interest in linking your account to purchases and data collected through the Platform.
Purchase or Service Contract
Processing is necessary to perform the purchase or service contract with you. For certain features, such as storing payment data or providing location-based services in our stores, processing is based on your consent. We also have a legitimate interest in fraud detection and analysis of service efficiency.
Customer Service
We process your data to address your requests or queries through our contact channels. This processing is beneficial for providing adequate assistance and managing incidents related to your orders. When related to legal rights or product/service claims, processing is based on legal obligations.
Marketing
Processing for marketing purposes is based on your consent, for example, when you agree to receive customized information or notifications. We have a legitimate interest in profiling based on your data to offer personalized services and improve your user experience.
Usability and Quality Analysis
We have a legitimate interest in analyzing Platform usability and customer satisfaction to improve services and user experience.
DATA RETENTION PERIOD
The retention period for your data varies depending on the purpose:
User Registration:
Data is retained as long as you remain a registered user.
Purchase or Service Contract:
Data is retained for the duration necessary to manage your purchase, including returns, complaints, or claims.
Customer Service:
Data is retained as long as necessary to address your request or application.
Marketing:
Data is retained until you unsubscribe or cancel your subscription. Personalized ads are shown until you change your device or browser settings.
Usability and Quality Analysis:
Data is processed occasionally for specific actions or surveys and anonymized afterward.
Data is kept securely and protected as long as liability may arise from processing, in compliance with applicable laws. Once liability is time-barred, data is deleted.
SHARING YOUR DATA WITH THIRD PARTIES
To achieve the purposes in this policy, we may share your data with:
- Financial Institutions
- Anti-Fraud Entities
- Technological and Analytical Service Providers
- Logistics, Transport, and Delivery Providers
- Customer Support Service Providers
- Marketing and Advertising Service Providers
Some providers are located outside Saudi Arabia, requiring international data transfers with adequate safeguards, such as Standard Contractual Clauses.
In the event of a business sale or transfer, we may disclose your data to the prospective buyer. We ensure that data is handled according to this policy.
YOUR RIGHTS
You have the following rights regarding your personal data:
Access:
Request access to your personal data.
Rectification:
Request correction of inaccurate data.
Erasure:
Request deletion of data no longer necessary for processing.
Restriction:
Request suspension or limitation of data processing.
Withdrawal of Consent:
Withdraw consent for data processing at any time.
Objection:
Object to data processing based on legitimate interest.
Portability:
Request data portability in a structured, commonly used format.
Complaint:
File a complaint with the relevant data protection authority.
To exercise these rights, contact us at [email protected]. We may require proof of identity.
THIRD-PARTY DATA
If you provide data of third parties or a third party provides your data, we use it only for the specific service or feature requested. You must inform the third parties about how their data is processed.
POLICY CHANGES
We may update this policy and notify you through our Platform or email if changes are significant. Regularly review this policy for updates.
COOKIES
We use cookies and similar devices to facilitate your browsing, understand interactions, and show advertisements according to your habits. For detailed information, refer to our Cookies Policy available on our Platform.